2012 healthcare business market research handbook

Learn how to effectively navigate the market research process to help guide your organization on the journey to success. Add to Cart. Show additional purchase options Research assistance.

Table of Contents Description. Add to Cart. Show additional purchase options Research assistance. Market research analysts held about , jobs in The largest employers of market research analysts were as follows:. Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data.

For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings. Most market research analysts work full time during regular business hours. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work. Market research analysts typically need a bachelor's degree in market research or a related business , communications , or social science field.

Others have a background in business administration or social science. Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important. Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. Candidates qualify on the basis of experience and knowledge; they must pass an exam, have at least 3 years working in opinion and marketing research, and complete 12 hours of industry-related education courses.

Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification. Analytical skills. Market research analysts must be able to understand large amounts of data and information. Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information. Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Note: All Occupations includes all occupations in the U. Source: U. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. In May , the median annual wages for market research analysts in the top industries in which they worked were as follows:. Bureau of Labor Statistics, Employment Projections program. Employment growth will be driven by an increasing use of data and market research across many industries.

They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences.

Businesses will need market research analysts to conduct analyses of the data and information. Karen P Griffith. Richard Miller. Ciji A. Richard K Miller. Karen P. We use cookies to improve this site Cookies are used to provide, analyse and improve our services; provide chat tools; and show you relevant content on advertising. Yes Manage cookies. Cookie Preferences We use cookies and similar tools, including those used by approved third parties collectively, "cookies" for the purposes described below.

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